Client
Nike
—
Responsibilities
Design Direction / Design / UX Design Strategy
—
Information
One of Nike’s core digital productS is their Nike Run Club app (NRC). In partnership with Nike, I lead a team at Instrument to design and develop future features of the app.
Challenges:
We helped build a tool to keep runners accountable & motivated. Runners are given the ability to create and/or join “Challenges” to set goals to keep them going.
Figure 2. Cover design for Challenges in Pace, Distance and Frequency.
Figure 3. Create Your Own Challenge Flow
Figure 4. Landing Page for “Challenges”
