Client

Nike
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Responsibilities

Design Direction / Design / UX Design Strategy
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Information

One of Nike’s core digital productS is the Nike Run Club app (NRC). In partnership with Nike, I lead a team at instrument to design and develop future features of the app. 

 

Routes:

Routes 1.jpg
 

In keeping with Nike’s early mission to serve athletes, the company’s founders shared local running routes–one of the best ways to get people out the door and help them get more from their running. With this, it was our team’s goal to give runners a sense of place. Working with Nike we designed an intelligent system for routes, to help runners experience new things as well as relate to their home in a whole new way.

 
Figure 2. Cover design for Route Previews

Figure 2. Cover design for Route Previews

 
Figure 3. Modules/Kit of Parts for Routes App Feature

Figure 3. Modules/Kit of Parts for Routes App Feature

 
Figure 4. Landing Page for “Challenges”

Figure 4. Landing Page for “Challenges”